How advertisers can stay ahead

How advertisers can stay ahead

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This... Read more »
What advertisers need to know

What advertisers need to know

Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s... Read more »
Optmyzr Introduces Sidekick The Next Generation of Generative AI for PPC Advertisers

Optmyzr Introduces Sidekick The Next Generation of Generative AI for PPC Advertisers

 Optmyzr Inc, a leading provider of digital marketing automation solutions, is thrilled to announce the launch of Optmyzr Sidekick, a revolutionary generative AI capability designed to empower advertisers with comprehensive insights and... Read more »
Advertisers will spend $84 billion on ad fraud this year: report

Advertisers will spend $84 billion on ad fraud this year: report

Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences,... Read more »
The Next Generation of Generative AI for PPC Advertisers

The Next Generation of Generative AI for PPC Advertisers

Our generative AI capability combines cutting-edge technology with deep industry expertise to deliver comprehensive insights and actionable recommendations that can transform the way advertisers manage and optimize their PPC campaigns. Tweet this... Read more »
Click farms cost advertisers billions

Click farms cost advertisers billions

By Gary Anders Online advertising is a booming industry. Market and consumer data group Statista estimates US$567 billion (A$840 billion) was spent on digital advertising in 2022 alone, compared with a spend... Read more »
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

The world of pay-per-click promoting depends upon site visitors to maintain it working. But virtually so long as there have been PPC advertisements, there have been bots to “click on” them and... Read more »

New Click Fraud Prevention Functionalities Could Save Advertisers Billions in 2022, Says Heavyweight Digital Co-Founder

Click fraud is extremely more likely to have an effect on most UK PPC advertisers in the close to future CHELMSFORD, England (PRWEB) June 20, 2022 This performance is particularly crucial for... Read more »

Webrageous Helps Google Advertisers Close Costly “Hole” in PPC Location Targeting

For over 20 years, Webrageous has been managing PPC (ppc) campaigns for attorneys. Their newest analytics have revealed that even with Google Ads location focusing on options activated, some companies are getting... Read more »

Webrageous Helps Advertisers Navigate Google’s Plans to Sunset Expanded Text Ads

Webrageous, which focuses on ppc advert administration for legislation companies, helps advertisers perceive the destiny of expanded textual content advertisements, which Google has stated they are going to sundown earlier than July... Read more »