Location: Bedfordview Education level: Diploma Job level: Senior Type: Permanent Company: #HelloYes Marketing Role summary A Google Ads specialist is a digital marketing professional responsible for managing and optimising pay-per-click (PPC) advertising... Read more »
Does this mean advertisers should change their marketing strategies to incorporate more humor? According to international marketing professor for the Europa-University Viadrina, Martin Eisand’s own study, despite the strong positive pull of... Read more »
For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another... Read more »
Image: https://www.getnews.info/wp-content/uploads/2024/07/1719622894.png The PPC Pros The PPC Pros, a leading provider of Pay-Per-Click (PPC) management services, are excited to announce the launch of their new specialized Google Ads service tailored specifically for... Read more »
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of... Read more »
Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more... Read more »
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update... Read more »
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time... Read more »
Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration... Read more »
If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they will. Once a luxury, digital advertising is now a necessity, especially if... Read more »