Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available.
Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach.
Key features:
- Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads.
- Lodging Campaigns: Now globally available, offering simplified campaign creation, enhanced reporting, and improved bidding and budgeting options.
How to get started:
- Review resources on Property Center in Microsoft’s help pages and API content.
- Sign in to your Microsoft Advertising account and access Property Center from the Tools tab.
- Contact Ad Support or your account team for assistance if needed.
The big picture. These updates are part of Microsoft Advertising’s ongoing efforts to expand its global presence and offer innovative solutions for the lodging industry, including the introduction of vacation rental offerings and Property Type Badge.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
https://searchengineland.com/microsoft-advertising-launches-property-center-and-expands-lodging-campaigns-443835
