Milestone Expands Product Offering for Social Media and Web 2.0 Strategies for Hotels

Milestone Internet Marketing, Inc. announced today an expanded product offering for Social Media and Web 2.0 strategies for hotels and resorts. The expanded offering will enable hotels to take advantage of up and coming trends in internet marketing and stay ahead of the competition.

Mobile Websites

The use of mobile phones to access the internet continues to increase. More consumers and business travelers are going online on their iPhones and Smart Phones to access the internet. US Mobile penetration is expected to be 94% or 291M users by 2010 (source: eMarketer, May 2009). 67% of travelers and 77% of frequent business travelers with Web-enabled mobile devices have already used their devices to find local services (e.g. lodging) and attractions (PhoCusWright). Mobile Search is expected to grow at a CAGR of 58.6% between 2008 and 2013 (source: eMarketer, Sep 2009).

Milestone’s mobile websites are optimized for fast download time, ease of navigation, and offer key content for easy browsing on a mobile phone screen. The websites have easy, single-click access to directions, reservation contact number, and dining information. Consumers are automatically directed to the mobile website when the hotel website is accessed from a mobile phone.

Graviti Lite – Social Media Starter Plan
Graviti Lite is a lighter version of Milestone’s social media optimization services. It is targeted to hotels that want to engage in social media but are not certain whether it’s the right strategy for their hotel, are concerned about the time commitment, or cannot allocate significant budget to Social Media Optimization effort. The Starter Plan key features include:

• Enhanced set-up on Facebook, Twitter, YouTube, and Flickr including cross-linking between channels
• Guidance on socializing and promoting hotels on these channels
• Social Media Dashboard for easy access to the channels
• Low budget entry point

eBuzz Connect – Reputation Management and Social Media Tracking

Milestone continues to add more features and capabilities to eBuzz Connect – Social Media Tracking and Management tool that was launched at Hitec 2009. The tool allows hotels, brands, and restaurants to monitor and manage their online reputation from an integrated single interface. The tool tracks hotel’s presence in different social media channels such as photo-sharing sites, online video sharing sites, blogs, and user generated content sites such as Trip Advisor and Yelp. In addition to Social Media Channels, eBuzz Connect also monitors Online Travel Agency channels such as Expedia, Travelocity, and Hotels.com.

The product continues to gain momentum and market traction with several customers signed up for the program. Some of the unique features available in the latest release of the software include ability to track specific keywords, most-mentioned positive and negative keywords in the reviews, hotel’s top reviewers, hotel’s most popular blog channels, and ability to prioritize comments and reviews based on the significance of the channel. Hotels can segment the reviews by department which makes responding to reviews easier. The tool gives actionable reports that hotels can use to enhance their marketing efforts and drive additional revenue.

To learn more about using Web2.0 strategies for hotels, or to learn more about Milestone’s Web2.0 and Social Media services, please visit www.milestoneinternet.com or email [email protected] or call (888) 350-8396.

Anil Aggarwal
CEO
+1 408-200-6871

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