8 Required Blog Attributes for SEO, SMO & Monetization Optimization

Given the present social and search panorama it is vitally vital to ensure firm blogs are fitted with the right mechanisms which permit publishers to make the most of search engine optimization (search engine optimisation), social media optimization (SMO), and monetization (lead seize).  The aforementioned three are important when launching a content marketing and inbound marketing marketing campaign.  Below are eight objects a weblog should have with a view to maximize its efficiency in an inbound advertising marketing campaign.   

1. Blog Title – Having a title for your weblog ought to serve two functions: branding and standing out on a subscriber’s feed reader. You’ll discover about 17% of your weblog guests (common adoption throughout the web within the US) will use RSS. These subscribers are inclined to have dozens of RSS feeds of their feed readers. Your title will assist you stand out of their crowded feed reader.
2. Share Buttons – Social media and social bookmarking are confirmed content material distribution channels. The simpler you make it for your readers to share your content material the extra possible it is going to be distributed amongst their networks.
3. Subscribe – Always give your readers the flexibility to subscribe to your weblog through electronic mail and RSS. By not providing each choices your weblog may have fewer subscribers than for those who supplied each.
4. Calls to Actions – Unless you’re simply running a blog for enjoyable and don’t have any enterprise objective for producing content material on a weblog be sure you have some sort of distinctive worth proposition (UVP) or ethical bribe supplied by means of a name to motion (CTA) graphic or textual content close to the navigation or on the facet of your weblog.
5. Social Media Accounts – A sure proportion of your readers will desire to have interaction with you and your weblog through social media somewhat than leaving feedback in your weblog. Make positive you give these folks the choice of connecting with you through social media.
6. Blog Categories (Tags) – Tags serve two functions:  The first is to permit your guests to kind by means of your posts by particular matters with a view to entry particular info the customer needs to learn. The second is for search engine optimisation. Every tag has its personal URL that’s listed by Google individually. The key phrase or phrase within the tag can be within the URL and within the physique content material of all the posts recognized with the tag. This makes that URL very optimized for the key phrase or phrase within the tag.
7. End of Post Call-to-Action – If a customer commits to studying your complete put up and will get all the way in which to the underside it’s your duty to inform them what they need to do subsequent. You can do it graphically or with textual content within the final paragraph. CTA’s can ship folks to a touchdown web page or one thing so simple as asking the reader to depart a remark.
8. Comments – For many bloggers receiving feedback is a metric which determines the success of a put up. Many of your readers will go away suggestions and interact together with your weblog through the feedback space.

If any of the above are lacking or ignored on a weblog the outcomes can crush an inbound advertising marketing campaign.  Ideally, the weblog must be fitted from launch with the above attributes, but when the weblog is lacking any of the above it is suggested so as to add them.  For extra on weblog optimization be happy to obtain our Blog Post Optimization Playbook.

Image Credit:  salendron