According to the newest report by IMARC Group, titled “Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the international marketing automation market size grew at a CAGR of around 13% during 2015-2020. Looking ahead, IMARC Group expects the worldwide advertising and marketing automation market to exhibit sturdy progress throughout 2021-2026.
Marketing automation refers back to the know-how that permits entrepreneurs to develop extremely environment friendly options for managing repetitive duties. It entails using built-in instruments that help organizations in launching efficient advertising and marketing campaigns in an try to focus on their ever-evolving buyer base throughout various advertising and marketing segments. Marketing automation additionally gives real-time buyer insights and identifies buyer knowledge transactions and multichannel conduct that finally helps in formulating efficient enterprise methods. Apart from this, its use aids in constructing higher buyer engagement by helping the workforce on specializing in important enterprise features. As a consequence, it’s more and more getting used for e mail advertising and marketing, advertising and marketing analytics, lead administration, distribution administration, social media advertising and marketing, and buyer relationship administration.
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As the novel coronavirus (COVID-19) disaster takes over the world, we’re constantly monitoring the adjustments within the markets, in addition to the acquisition behaviors of the customers globally–our estimates in regards to the newest market developments and forecast values after contemplating the influence of this pandemic. These observations can be built-in into the report.
Global Marketing Automation Market Trends:
The international market is primarily pushed by the fast digitization throughout quite a few {industry} verticals, in confluence with the rising penetration of high-speed web connectivity, sensible gadgets and social media platforms throughout the globe. Marketing automation software program is more and more deployed throughout numerous small and medium-sized enterprises (SMEs) to streamline monotonous duties and workflows in an environment friendly method to extend the general income in addition to retain and develop their current buyer base.
Moreover, there was a substantial rise within the adoption of a number of digital advertising and marketing options, resembling content material advertising and marketing, SEO (search engine optimization), search engine advertising and marketing (SEM), and ppc promoting (PPC) and social media advertising and marketing. This, together with the rising must ship personalised and focused communications to the purchasers, is predicted to create quite a few progress alternatives out there. The market is additional pushed by the rising adoption of huge knowledge, knowledge analytics and the Internet of Things (IoT) throughout numerous companies. Coupled with the escalating integration of synthetic intelligence (AI) with advertising and marketing automation software program, that is making a constructive outlook for the market. Some of the opposite components contributing to the market progress embody the rising quantity of on-line knowledge and the rising utilization of promoting automation instruments within the healthcare and banking, monetary providers and insurance coverage (BFSI) sectors.
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Global Marketing Automation Market 2021-2026 Analysis and Segmentation:
Competitive Landscape with Key Player:
- Activecampaign LLC
- Act-On Software Inc.
- Adobe Inc.
- Cognizant Technology Solutions Corporation
- Hubspot Inc.
- International Business Machines Corporation
- Oracle Corporation
- com Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corporation.
Market Breakup by Vertical:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Market Breakup by End User:
Market Breakup by Deployment Type:
Market Breakup by Application:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Market Breakup by Component Type:
Market Breakup by Region:
- North America Europe
- Asia Pacific
- Latin America
- The Middle East and Africa.
Key Highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021- 2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you want particular info that’s not presently inside the scope of the report, we will present it to you as part of the customization.
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About Us:
IMARC Group is a number one market analysis firm that gives administration technique and market analysis worldwide. We associate with purchasers in all sectors and areas to determine their highest-value alternatives, tackle their most crucial challenges, and rework their companies.
IMARC’s info merchandise embody main market, scientific, financial and technological developments for enterprise leaders in pharmaceutical, industrial, and excessive know-how organizations. Market forecasts and {industry} evaluation for biotechnology, superior supplies, prescription drugs, meals and beverage, journey and tourism, nanotechnology and novel processing strategies are on the high of the corporate’s experience.
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