WEST CHESTER, Pa., April 1, 2021 /PRNewswire/ — Discovering the most effective clear magnificence manufacturers has simply gotten simpler due to QVC and Danny Seo. Today QVC®, a frontrunner in constructing manufacturers by livestream video storytelling throughout a number of platforms, introduced a brand new digital collaboration with Danny Seo, journal founder and Editor-in-Chief, bestselling writer, Emmy Award-winning TV host, and designer who has devoted his work to exhibiting folks the right way to marry fashion with sustainability.
The “Naturally, Danny Seo“ assortment for QVC.com is a curation of merchandise from manufacturers that meet each QVC and Seo’s excessive requirements for clear magnificence. The preliminary assortment will embrace greater than 30 objects from manufacturers together with Patyka, SERUMKIND, InstaNatural, and Farmacy Beauty, with further manufacturers and merchandise added all year long. The devoted touchdown web page may also function authentic video content material with Seo reviewing the merchandise and sharing his ideas and tips. Additionally, QVC will supply a limited-edition “Naturally, Danny Seo Clean Beauty Box” with 5 full-size merchandise from manufacturers together with Farmacy Beauty, Lavido, Instanatural, Seed Phytonutrients, and Beekman 1802 for patrons to expertise the most effective of fresh magnificence.
“This is the last word dream come true,” stated Danny Seo. “I’ve lengthy been a fan and buyer of QVC and admire how, as a retailer, they’re able to create a particular relationship with the shopper that’s rooted in belief. I’m wanting ahead to sharing my favourite merchandise throughout their platforms and creating this connection with the shopper. We’ve rounded up the most effective clear magnificence manufacturers from everywhere in the world and I’m excited to introduce my curated assortment and share all of my learnings.”
As a part of this new collaboration, QVC will launch “Empties Edition with Danny Seo,” a restricted digital sequence on YouTube & Instagram Reels. In this series, Seo will share a singular perspective behind the clear magnificence merchandise he continues to empty time and time once more. Each episode will give viewers perception into the applying and advantages of particular merchandise, and supply ideas for incorporating clear magnificence into their every day lives.
QVC, alongside with HSN, launched its Clean Beauty seal in 2019. The QVC Clean Beauty seal designates {that a} model formulates merchandise with out sulfates (SLS and SLES), parabens, methylisothiazolinone/methylchloroisothiazolinone, formaldehydes, formaldehyde-releasing brokers, phthalates, petrolatum, mineral oil, chemical sunscreens, coal tar, hydroquinone, triclosan, triclocarban, and talc. It additionally signifies merchandise include lower than one % of artificial fragrances and are licensed cruelty-free by a third-party supply.
“QVC’s collaboration with Danny Seo brings shoppers extra entry and schooling round clear magnificence choices from a trusted and dynamic skilled,” stated Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. “Through our video-rich buying experiences throughout a number of platforms, we’re uniquely positioned to coach the shopper on the newest clear magnificence developments by connecting them to the specialists and sharing the tales behind the merchandise. Clean magnificence continues to be a strategic focus of our magnificence enterprise. We now have over 90 manufacturers in our assortment throughout QVC and HSN which might be leveraging the facility of our storytelling capabilities to succeed in giant audiences. We are excited to have an authority, like Danny, who brings a wealth of information and experience to assist our clients navigate this area whereas discovering new manufacturers. We sit up for working with Danny to proceed to develop our clear magnificence assortment and produce our clients a brand new expertise.”
The “Naturally, Danny Seo“ assortment for QVC is accessible on QVC.com and thru the QVC apps. Additional merchandise shall be launched all year long.
About QVC®
QVC delivers the enjoyment of discovery by the facility of relationships. Every day, QVC engages hundreds of thousands of buyers in a journey of discovery by an ever-changing assortment of acquainted manufacturers and recent new merchandise, from house and trend to magnificence, electronics, and jewellery. Along the best way, QVC connects buyers to attention-grabbing personalities, partaking tales, and award-winning customer support. Based in West Chester, Pa., and based in 1986, QVC has retail operations within the U.S., the U.Ok., Germany, Japan, Italy, and thru a three way partnership in China. Worldwide, QVC engages hundreds of thousands of buyers through 12 broadcast networks and a number of streaming platforms, web sites, cell apps, and social pages. To be taught extra, go to corporate.qvc.com, comply with @QVC on Facebook, Instagram, or Twitter, or comply with QVC on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, and QRTEP) consists of QVC, HSN®, Zulily® and the Cornerstone manufacturers (collectively, “Qurate Retail GroupSM“), in addition to different minority pursuits and inexperienced vitality investments. Qurate Retail Group believes in a Third Way to Shop® – past transactional ecommerce or conventional brick-and-mortar shops. In addition to being a world chief in video commerce, Qurate Retail Group is among the many prime 10 ecommerce retailers in North America (in keeping with Digital Commerce 360) and is a frontrunner in cell commerce and social commerce. For extra info, go to www.qurateretailgroup.com, comply with @QurateRetailGrp on Facebook, Instagram or Twitter, or comply with Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About Danny Seo
Danny Seo is an Emmy Award-winning tv present host, journal founder and Editor-in-Chief, bestselling writer of 12 books, and syndicated columnist. In addition to his flagship publication “Naturally, Danny Seo,” he’s additionally the Principal and Publisher of the house design journal and digital platform “Rue.”
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SOURCE QVC, Inc.
