The “Naturally, Danny Seo“ assortment for QVC.com is a curation of merchandise from manufacturers that meet each QVC and Seo’s excessive requirements for clear magnificence. The preliminary assortment will embrace greater than 30 objects from manufacturers together with Patyka, SERUMKIND, InstaNatural, and Farmacy Beauty, with further manufacturers and merchandise added all year long. The devoted touchdown web page can even function authentic video content material with Seo reviewing the merchandise and sharing his ideas and methods. Additionally, QVC will provide a limited-edition “Naturally, Danny Seo Clean Beauty Box” with 5 full-size merchandise from manufacturers together with Farmacy Beauty, Lavido, Instanatural, Seed Phytonutrients, and Beekman 1802 for purchasers to expertise one of the best of unpolluted magnificence.
“This is the final word dream come true,” mentioned Danny Seo. “I’ve lengthy been a fan and buyer of QVC and admire how, as a retailer, they can create a particular relationship with the shopper that’s rooted in belief. I’m wanting ahead to sharing my favourite merchandise throughout their platforms and creating this connection with the shopper. We’ve rounded up one of the best clear magnificence manufacturers from all around the world and I’m excited to introduce my curated assortment and share all of my learnings.”
As a part of this new collaboration, QVC will launch “Empties Edition with Danny Seo,” a restricted digital collection on YouTube & Instagram Reels. In this series, Seo will share a novel perspective behind the clear magnificence merchandise he continues to empty time and time once more. Each episode will give viewers perception into the appliance and advantages of particular merchandise, and supply ideas for incorporating clear magnificence into their every day lives.
QVC, alongside with HSN, launched its Clean Beauty seal in 2019. The QVC Clean Beauty seal designates {that a} model formulates merchandise with out sulfates (SLS and SLES), parabens, methylisothiazolinone/methylchloroisothiazolinone, formaldehydes, formaldehyde-releasing brokers, phthalates, petrolatum, mineral oil, chemical sunscreens, coal tar, hydroquinone, triclosan, triclocarban, and talc. It additionally signifies merchandise comprise lower than one p.c of artificial fragrances and are licensed cruelty-free by a third-party supply.
“QVC’s collaboration with Danny Seo brings customers extra entry and training round clear magnificence choices from a trusted and dynamic skilled,” mentioned Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. “Through our video-rich buying experiences throughout a number of platforms, we’re uniquely positioned to teach the shopper on the newest clear magnificence tendencies by connecting them to the specialists and sharing the tales behind the merchandise. Clean magnificence continues to be a strategic focus of our magnificence enterprise. We now have over 90 manufacturers in our assortment throughout QVC and HSN which can be leveraging the facility of our storytelling capabilities to achieve massive audiences. We are excited to have an authority, like Danny, who brings a wealth of information and experience to assist our prospects navigate this area whereas discovering new manufacturers. We look ahead to working with Danny to proceed to increase our clear magnificence assortment and produce our prospects a brand new expertise.”
The “Naturally, Danny Seo“ assortment for QVC is out there on QVC.com and thru the QVC apps. Additional merchandise might be launched all year long.
About QVC®
QVC delivers the enjoyment of discovery by way of the facility of relationships. Every day, QVC engages thousands and thousands of customers in a journey of discovery by way of an ever-changing assortment of acquainted manufacturers and recent new merchandise, from dwelling and style to magnificence, electronics, and jewellery. Along the way in which, QVC connects customers to fascinating personalities, participating tales, and award-winning customer support. Based in West Chester, Pa., and based in 1986, QVC has retail operations within the U.S., the U.Okay., Germany, Japan, Italy, and thru a three way partnership in China. Worldwide, QVC engages thousands and thousands of customers by way of 12 broadcast networks and a number of streaming platforms, web sites, cellular apps, and social pages. To study extra, go to company.qvc.com, comply with @QVC on Facebook, Instagram, or Twitter, or comply with QVC on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, and QRTEP) contains QVC, HSN®, Zulily® and the Cornerstone manufacturers (collectively, “Qurate Retail GroupSM“), in addition to different minority pursuits and inexperienced power investments. Qurate Retail Group believes in a Third Way to Shop® – past transactional ecommerce or conventional brick-and-mortar shops. In addition to being a world chief in video commerce, Qurate Retail Group is among the many high 10 ecommerce retailers in North America (based on Digital Commerce 360) and is a pacesetter in cellular commerce and social commerce. For extra info, go to www.qurateretailgroup.com, comply with @QurateRetailGrp on Facebook, Instagram or Twitter, or comply with Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About Danny Seo
Danny Seo is an Emmy Award-winning tv present host, journal founder and Editor-in-Chief, bestselling creator of 12 books, and syndicated columnist. In addition to his flagship publication “Naturally, Danny Seo,” he’s additionally the Principal and Publisher of the house design journal and digital platform “Rue.”
SOURCE QVC, Inc.
