Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update... Read more »
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time... Read more »
Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus... Read more »
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of... Read more »
Deeside.com > News #AD Posted: Wed 19th Jun 2024 If you’ve recently launched a website or updated an existing one, you might expect to see it appear in Google’s search results almost... Read more »
Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration... Read more »
If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they will. Once a luxury, digital advertising is now a necessity, especially if... Read more »
Google’s secret has finally been revealed, it seems. The tech giant has always been highly secretive about this search algorithm. However, the API documents of Google’s search algorithm have apparently been leaked... Read more »
Hope you are all having a nice relaxing weekend because it seems like the Google Search rankings were super volatile again this past Saturday. I am seeing a spike in SEO chatter... Read more »
Struggling to attract visitors to your online store and increase your sales? You’re not alone. The increasing competition in the online market has made driving traffic to your website extremely challenging. People... Read more »