The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in consumer and... Read more »
Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Ecommerce companies have no shortage of online advertising platforms to... Read more »
Over the last decade, pay-per-click (PPC) campaigns for both search engines and social media have become a staple in the world of digital advertising. A good PPC campaign is a cost-effective way... Read more »
You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
PERQ, a leader in digital marketing solutions for the multifamily industry, announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing... Read more »
Amazon pay per click is a topic that definitely deserved at least two sessions in our Million Dollar Case Study. It’s one of the most talked about Amazon marketing strategies, and rightly... Read more »
A commonly asked question in pay-per-click (PPC) advertising is, “What is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and... Read more »
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and... Read more »
Hey there, looking to take your business to new heights with a robust digital marketing strategy? Pay-per-click or PPC advertising could be just what you need. PPC lets you appear at the... Read more »
One of the major shifts in the consumption of media over the past decade is the transfer of control from publishers and advertisers to the consumer. TV viewers screen commercials using DVR... Read more »