Matthew:
I’m Matthew, I’m 24 years old, and I’m a senior PPC trainer at Mabo.
PPC is pay per click and it’s to do with online advertising.
It’s my role to train our staff members in the ways that we do PPC. That’ll be bringing them up to speed on new features from Google, training the whole team for weekly training sessions, and I also get to go around the country and do talks, and do public speaking. I got to lecture at Teeside University and we host conferences with Google, so being involved with that is really great.
My passion for communicating comes from a public speaker that I’ve followed for quite some time, and has influenced me in a big way. He teaches how to sort of captivate a room, and how to sort of engage with people, and that was something that flared up within me, and I thought I’d love to do something like that.
I gave my first public talk round about 17 or 18 and was a bag of nerves, but you get used to it. It’s actually that you have to learn to enjoy it, and to learn to love the nerves. Also, the more I get to do public speaking, the more events that I talk at, the more confident I’ve become, and the more I enjoy the occasion.
The equipment I use on a day-to-day basis is just a computer and a projector. The account managers that I teach here at Mabo, they just need a computer. So learning about Google ads and getting involved is really quite simple, and doesn’t require loads of equipment.
The subjects from school that I use now are, a bit of Maths for data analysis and working out sort of bill adjustments and changes from that perspective, and also English from the creativity side of things, so writing new ads.
After college, and after my A-levels, all my friends were going to university. I looked at going to university, but I decided it wasn’t for me. University wasn’t for me because I was kind of bored of being in a classroom.
A university is great and can work for people who want to do certain things but, for me personally, I just decided that I wanted to experience working life, and I also wanted a bit of money in my pocket as well.
It’s really important to do something you love and to chase your dreams and chase your passions. To get out of bed in the morning, to come to work and be like, I get to do this, is fantastic.
One of the things I learnt personally, is to have self confidence and to believe in yourself. When I started this job, I wasn’t totally sure if I was cut out for it, I had a bit of self doubt. But I stuck with it and, a couple of years down the line, I became the youngest senior member of staff at the company.
https://www.bbc.co.uk/bitesize/articles/zngbxyc
